NewPage launches new gloss coated paper product

NewPage's R&D facility. Photo: NewPage

NewPage, the leading producer of printing and specialty papers in North America, announced recently the launch of its much talked-about TrueJet Digital Coated Papers.

“NewPage is extremely excited to introduce TrueJet Digital Coated Papers,” states Steve DeVoe, vice president, Marketing and Customer Service for NewPage. “This introduction reinforces the commitment by NewPage to support our original equipment manufacturer (OEM) partners and innovations within the print industry.”

TrueJet is the first gloss coated product capable of performing on inkjet presses at production speeds. TrueJet Hybrid enables inkjet printing in-line with web offset or off-line bindery applications. Both products deliver offset class print quality while reducing total operating cost for printers and publishers.

The breakthrough papers are the result of several years of research and development and on-press testing with some of the top manufacturers of high-speed inkjet presses. NewPage was recently granted U.S. Patent 7803224 for the technology, which enables glossy coated papers to be printed via multiple processes of inkjet, offset and laser. Additional patents are pending.

NewPage and its TrueJet products were also recent recipients of a 2011 InterTech Technology Award. Bestowed by the Printing Industries of America, the award recognizes technological innovations expected to have a major impact on the graphic communications industry.

TrueJet Digital Coated Papers are used for commercial printing, direct mail, books, promotional materials and catalogs.