Smurfit Kappa has developed a new beverage packaging product, Pouch-Up. The lightweight, free-standing beverage pouch has a 100% printed surface for branding, a dispensing tap that extends the life of drinks after opening and a carbon footprint of just 20% of a traditional glass container.
As well as being ideal for the wine market, Smurfit Kappa has developed the Pouch-Up for further applications such as cocktails and fresh fruit juices, including an award-winning cocktail pack design for Manchester Drinks.
The Pouch-Up can be seen on the Smurfit Kappa stand (hall 11, stand B06) at the SITEVI Exhibition, from November 29 to December 1.
News within the industry of pulp and paper, Sep, 01 2025
