Sappi recently released the book ‘My Life in Print’ to acknowledge each and everybody’s relationship with print, and its essential and integral role in our future.
”My life in print” is A 44-page, large format publication exploring the richness that print brings to the lives of people in all sorts of places and in all sorts of situations.
My first concert ticket, my first passport full of travel stamps, my first school photo, the first book I read on my own, the newspaper printed the day that I was born – isn’t it interesting that the majority of our most important ‘firsts’ symbolising key periods in our lives are paper based? The significance, enduring nature and adaptability of paper is the core theme reflected in Sappi Fine Paper Europe’s new publication – My Life in Print – released yesterday during the EACA Euro EFFIE Awards in Brussels, acknowledging and celebrating commercial communications effectiveness.
My Life in Print, just released by Sappi Fine Paper Europe, celebrates the richness that print has brought, and continues to bring, to society and our world. A myriad of examples in a creatively designed book reflect how print and paper is integral to our daily lives. By addressing the challenges of the media mix, it’s clear that print and paper retain their space, working well in parallel with more digital forms of communication.
The book contains 5 chapters exploring how print puts us in touch with ourselves; the unique place of print in the media mix; why print and paper are key to a sustainable future; the enduring adaptability of print and paper; and how print allows us the space to be who we really are. Intimate stories using real life examples bring our relationship with paper to life in a relevant and meaningful way.
