Stora Enso continues to develop its products and services for the needs of the luxury packaging segment. Their flagship product Ensocoat was re-launched in two versions in 2010, and it has attracted many among the major luxury brand manufacturers. In Q4/2011, Stora Enso Packaging is launching an enhanced Performa White, another packaging board grade suited for cosmetics and beauty care packaging uses.
Rethinking cosmetics packaging means developing completely new package types, typically based on innovative use of renewable paperboard. Stora Enso will have ecology and design in the forefront at Luxe Pack 2011 in Monaco.
"We have been constantly developing our products and service to always meet the highest requirements of our customers, the luxury carton manufacturers, as well as those of their own customers, the prestigious brand-owners in perfume, cosmetics, beauty-care, wine & spirits and chocolate. They can all rely on our ability to deliver the board quality that suits best their needs in terms of aesthetics, quality consistency, service and environmental image, says Hervé Vue, Sales Director of Stora Enso Packaging in France.
Ensocoat has been selected for several product launches since its improvement and relaunch last year. The applications range from leading perfume and beauty care brands to wine and spirits packaging.
Consumer preferences are increasingly the main driver of our business.
"Paperboard enjoys high environmental status among consumers. In the cosmetics and luxury segment, a growing number of consumers prefer packaging that is ecological yet prestigious in design", says Yrjö Aho, Sales Director of Stora Enso Packaging in Switzerland. Mr Aho sees great potential for innovation in an increased cooperation through the entire value chain:
"There are good opportunities for innovation, which is what brand owners want from us. Sharing information and increasing cooperation in packaging development across the supply chain can generate truly innovative packaging solutions. We have started to assess the situation together with a number of brand owners and are amazed by the huge need for information from brand owners. We have to get involved in development projects early and work together with the brand owners' marketing and packaging designers. Besides traditional business parties, we are also building closer connections with design agencies and educational institutions in the field of art and design."
