Södra announces that Värö’s ECF pulps have been approved for Blue-Label use.
The Blue Label is an international allergy label founded in Denmark in the 1980s by the patient association Asthma-Allergy Denmark (AAD) which works towards making everyday life easier for people with allergies, hay fever, asthma and eczema.
Eva Thuresson, Södra Cell’s Sustainability Information Manager: “Our pulps were suitable for use in Blue-Label accredited products before, but by gaining the certification ourselves, we save our customers an extra step in their own process – if they are seeking a Blue Label certificate, they know Värö’s ECF is already certified and will not require further testing by AAD. It’s all about trying to make life a little easier for our customers.”
