New color finder tool helps papermaker find the shade they need

Developed using responsive design technology, Archroma’s new Color Finder tool is easy to use on computers and mobile devices alike. Photo: Archroma

Archroma, a global leader in color and specialty chemicals, recently announced the launch of a free online tool that allows paper and packaging industry customers to search for products within the company’s entire range of colorants.

Already known for its pioneering color management services for the textile industry, Archroma launches the Color Finder aimed to packaging, paper and tissue applications. This publicly available, web-based tool can quickly search Archroma’s global range of colors, plus selected local shades, to help spur inspiration in the most practical way possible. Customers can use it to search the company’s core range of colorant products and first see useful technical and application information. Developed using responsive design technology, the tool is easy to use on computers and mobile devices alike.

For each colorant, Archroma shows the CIELAB values, product performance (such as water-fastness, light-fastness, backwater, etc.), food-contact approvals, application recommendations, eco-label status, and offers shade card downloads.