Smithers Pira announces the Prima 2017 conference programme

Photo: Prima

 Smithers Pira announced the programme for the 48th annual PRIMA conference, taking place in Berlin, Germany across the 6 & 7 September 2017.

This year’s PRIMA theme will cover ‘Succeeding in disruptive technologies’ and will provide a platform to discuss new opportunities, innovation, communication models and disruptive technologies affecting the industry.  In a constantly changing market place paper, print and packaging companies must evolve to find new ways to innovate, compete and thrive.

Global experts, include IKEA, MARS, Google, BBC World Service,  Xerox, Stora Enso, Iggesund Paperboard, UPM, Billerudkorsnäs AB, Hawkins Wright  and more who will offer their expert perspectives within sessions and lively panel discussions on:  

- Market trends in the pulp, paper and packaging industry

- Models of communications – new ways of communications

- Brand owners & retailers perspectives and consumer engagement

- Innovations and disruptive technology

The networking dinner has also been confirmed and will take place at The Mix Berlin which combines pre-war industrial heritage with modern style and technology.  Attendance to the evening includes transport and a 3 course meal with drinks, situated in the beautiful renovated boiler room of this listed building (the 1908 Albrecht und Meister paper factory).

‘I have attended many PRIMA conferences over the years... and they were all excellent with very good presentations and speakers and very valid information - in addition to that: good locations, manygood contacts and well organized ‘