Zeus Packaging introduces Carbon IQ

Built in collaboration with sustainability software specialists Nutritics, Carbon IQ helps to measure, compare and manage the carbon footprint, eco-cost, and energy use of every packaging product across multiple life cycle stages.
Built in collaboration with sustainability software specialists Nutritics, Carbon IQ helps to measure, compare and manage the carbon footprint, eco-cost, and energy use of every packaging product across multiple life cycle stages.

Carbon IQ is Zeus Packaging’s powerful new environmental impact tool, designed to give your business a clear, data-driven view of how your packaging choices affect the planet — and your bottom line.

Built in collaboration with sustainability software specialists Nutritics, Carbon IQ helps to measure, compare and manage the carbon footprint, eco-cost, and energy use of every packaging product across multiple life cycle stages. 

Whether you’re a major retailer, a fast-moving ecommerce brand, or a global 3PL provider, Carbon IQ provides transparent packaging data to support smarter, more sustainable decisions.

What Is Carbon IQ?

  • Carbon IQ is an intuitive digital platform that:
  • Estimates the carbon footprint (kg CO₂-eq), eco-cost, and cumulative energy demand of packaging products.
  • View life cycle impacts across multiple stages — from raw materials to manufacturing, transport and end-of-life scenarios
  • Compares alternative packaging formats side-by-side, helping you choose more sustainable options.
  • See simplified A–E impact ratings (developed with Nutritics) to support confident decision-making.
  • Generates ready-to-share reports and visuals to support your sustainability goals and customer transparency.
  • Assess the Economic Impact of Sustainability vs. Cost Efficiency.

How It Works

  • You can input packaging products into the Carbon IQ platform, with:
  • Material breakdowns (e.g., plastic, board, aluminium)
  • Manufacturing processes and country of origin
  • Transport routes and modes.
  • End-of-life assumptions (e.g., recyclable, incinerated, composted)
  • Carbon IQ then calculates and displays the environmental impact of multiple life cycle stages.

Source: Zeus Packaging