Verso introduced a new promotion for Futura

Photo: Verso Paper

Verso Corporation introduced a new promotion for its Futura® digital coated paper line – Push Performance to the Limit.The lineis best suited for high-end marketing collateral, advertising, annual reports, photo books and brochures, and its 7 pt. and 9 pt. caliper covers meet United States Postal Service requirements for postcards and direct mail.

Mike Weinhold,Verso Senior Vice President of Sales, Marketing and Product Development, commented: “The quality of digital printing has significantly improved since Futura® was first introduced 20 years ago. Digital reproduction quality and innovative print techniques that were once seen only in high-end offset printing are pushing the limits to new heights. Anything that can be done in offset printing can now be done digitally, from the use of metallic inks or match colors to varnish-like coatings, and Push Performance to the Limit is proof that Futura® can handle it all.”