Print Power is a European initiative for the promotion of the print's value, highlighting its importance within a communication project across the various media.
The efficiency of press in communication is in fact the intrinsic value of the medium itself. Printing has a unique power: its message is perceived as an enduring and concrete truth because the written word enters the mind of the readers and seizes their imagination.
Print also has another advantage: a high level of sustainability.
Two sides, an international forum for the industry sponsored and initiated by companies working in the graphic communications Supply Chain has launched an information campaign in the United Kingdom to promote the environmental sustainability of the print medium. The goal is to change the perception of the production and use of paper and printing as renewable, recyclable and effective elements. The operation jointly involves around 100 companies and associations of the Graphic Communications industry, for a total of more than 20,000 decision-makers.
Together, Print Power and Two Sides will convey an important message on the efficiency and sustainability of print media.
