Joining an ambitious campaign to encourage reading, Domtar Corporation today announced it will sponsor World Book Night U.S. The effort will distribute 500,000 free books at thousands of locations across America on April 23, 2013.
World Book Night will rely on 25,000 volunteer book lovers, including Domtar staff at two dozen facilities. They will personally hand out specially printed copies of a wide range of books to people who either don't read frequently or don't have the means or access to printed books. Domtar's PAPERbecause campaign will also help spread the word about World Book Night by advertising in media such as The New York Times, Inc., Forbes, Fortune, Bloomberg BusinessWeek, Smithsonian, and The Week and Time.
"World Book Night is a reminder that paper is personal, purposeful and sustainable, and we're proud to support it" said Paige Goff, Domtar's Vice-President of Sustainable Business and Brand Management.
