Smurfit Kappa, which celebrates 40 years of producing Bag-in-Box packaging solutions, has experienced remarkable growth in Europe and particularly France where sales have tripled in the last 10 years.
The rise in Bag-in-Box® wine sales reflects changes in consumer behaviour and social trends. The longer shelf life, ease of use and reduction in wastage has made it more attractive both to consumers and retailers. In addition to France, Smurfit Kappa Bag-in-Box® sales have also risen across the business, particularly in Argentina, Denmark, Norway, Russia, Sweden and the US.
Launched in Epernay, France in 1977, the revolutionary Smurfit Kappa Bag-in-Box® packaging has continuously evolved over the years with the addition of innovative solutions including the Vitop® tap, high-specification filling machine systems and Pouch-Up® packs.
These innovations have lead Smurfit Kappa to occupy the leadership position for Bag-in-Box® solutions in Europe. The Bag-in-Box® packaging also provides brand owners with increased branding opportunities at the point of purchase, which Smurfit Kappa champions through its innovative ShelfSmart solution.