Verso showcases brighter, whiter Sterling Premium

Photo: Verso

Verso Corporation continues to celebrate innovative U.S. manufacturers that share its passion for being the best at what they do with the release today of the second in its series of printed promotions titled Sterling Premium.   

"Verso's Sterling® Premium challenged the paper quality/cost paradigm to create a first – premium paper at a budget friendly price," said Verso President of Graphic Papers Mike Weinhold. "We established a new status quo, and then challenged it again, improving shade and brightness to a whiter-white 96 – at the same great price."

"Sterling Premium's new, brilliantly bright optics combined with premium surface quality, print performance, product breadth, sustainability and service have elevated the definition of what it means to be the best of the best," said Verso Brand Marketing Manager Tanya Pipo. "When we were looking for like-minded companies that share the same passion and courage for elevating their brands to the next level we were introduced to Oru Kayak® in San Francisco. Like Sterling® Premium, Oru Kayak is elevating the expectation of how to make quality kayaks with premium attributes at a reasonable price."