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The Navigator Company and National Geographic launch environmentally friendly envelope
The Navigator Company and the magazine National Geographic have just taken an important step towards protecting the environment by creating a paper envelope that will, as of April, replace the use of about 150,000 plastic bags per year. For the first time in Portugal, the magazine will reach its subscribers in a more ecological and environmentally-friendly form, made from The Navigator Company paper.
Paper is a natural, renewable, recyclable and fully biodegradable resource, with attributes that are hard to find in other materials such as plastic. By partnering with National Geographic - a leading name in the field of popular science - The Navigator Company is making a sustainable commitment to protecting the planet and through the new paper format that replaces the traditional plastic bag, it is drawing attention to the importance of reducing its ecological footprint and adopting attitudes that safeguard the future of the environment.
For António Quirino Soares, marketing director at The Navigator Company, "this partnership with a prestigious brand like National Geographic is a very important
step for our company, which has always been committed to the sustainable development of the planet through the use of natural and renewable resources and the development of sustainable paper-based products. By replacing National Geographic's plastic bag with a paper envelope, we want to contribute alerting society to the importance of sustainability".
In the summer of 2018, the National Geographic Society launched the global "Planet or Plastic?" campaign, encouraging all local partners to find ways of reducing plastic consumption in their operations. "In The Navigator Company we have found the ideal partner to start this transition in Portugal, given the company's commitment to our mission of sustainability in forest management", says Teresa Vera Magalhães, general director of RBA Revistas, the publisher responsible for National Geographic in Portugal. "We are aware that this is the first step, but all revolutions begin with a first gesture".