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The UPS Store wins sweepstakes award at 2019 Rose Parade

The UPS Store, Inc. won the 2019 Sweepstakes Award for their float in the Tournament of Roses 130th Rose Parade.
The UPS Store, Inc. won the 2019 Sweepstakes Award for their float in the Tournament of Roses 130th Rose Parade.
Published by
Simon Matthis - 07 Jan 2019

The UPS Store, Inc. won the 2019 Sweepstakes Award for their float in the Tournament of Roses 130th Rose Parade.

The UPS Store, Inc. marked its third appearance at the Tournament of Roses Rose Parade recently, taking home the Sweepstakes Award for its float, "Books Keep Us On Our Toes," designed to inspire children to experience life through the joy of reading.

This Sweepstakes Trophy is given to floats for the most beautiful entry: encompassing float design, floral presentation and entertainment.

The UPS Store, Inc.'s participation in the parade is the culmination of the annual Toys for Tots® Literacy Program, developed by The UPS Store, Inc. and the Marine Toys for Tots Foundation with continued support from Scholastic, the global children's publishing, education, and media company. The literacy program, which is celebrating its 10th anniversary, provides books and educational resources to children in underserved communities.

"On behalf of our franchise network of over 5,000 store locations across North America, The UPS Store, Inc. is honored to receive this year's Sweepstakes Award," said Staci Reidinger, The UPS Store, Inc.® public relations director. "This award is a testament to a year's worth of solid work by our float builders, The Tournament of Roses Parade staff and The UPS Store, Inc. marketing team as well over 200 gracious float decorating volunteers. It's been a terrific experience to highlight the importance of children's literacy on the national stage in such a fun-loving and vibrant way."

 

Built by Fiesta Parade Floats, The UPS Store, Inc.'s float was on full display along the iconic 5 ½ mile stretch of Colorado Boulevard in Pasadena, California. At 37 feet tall and 55 feet long, this show-stopping float showcased more than 110,000 flowers and used a state-of-the-art hydraulic system.

 

This year's float concept featured Olive the Ostrich, an aspiring ballerina with dreams to star in "Swan Lake." Olive acknowledges she may not be the traditional choice for the role, so she prepares by reading ballet books while listening to Tchaikovsky's famous music on an old-fashioned gramophone.

 

The pink ostrich was outfitted with an elegant costume and meticulously constructed with 30,000 pale pink Mizuky carnations and 40,000 white dendrobium orchids, among other ornate floral varieties.

 

After the parade, The UPS Store gave away 10,000 children's books, many of which were donated by Scholastic, to parade-goers and post-event attendees.