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VPK develops new e-commerce packaging

Photo: VPK
Photo: VPK
Published by
Simon Matthis - 08 May 2018

VPK developed new e-commerce packaging for fashion start-up, Suitcase, complete with high-quality, digital printing.

Suitcase is one of the fresh, young start-ups that are part of the FNG Group, a steadily growing fashion company in the Benelux region. Suitcase offers online personalised styling advice to fashion-conscious men who don’t particularly like shopping, but do like stylish clothing. After a few targeted questions and a conversation with a personal stylist, Suitcase puts together an outfit tailored to your tastes. If there’s anything you don’t like, you send it back free of charge in our sturdy e-commerce return packaging.

VPK developed a hip box as e-commerce packaging, which can easily be returned by the customer if necessary. The design ensures the clothing is perfectly protected and suitably presented when it arrives at the client. Central to this is the unboxing experience: packaging is the first touchpoint with your e-commerce client.

The engineers and creative designers at VPK brainstormed a unique look for the packaging with a view to maximising the way it is experienced. Suitcase opted for digital printing which has numerous advantages.