News within the industry of pulp and paper, Nov, 22 2017
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Avery Dennison to showcase new inkjet products at Labelexpo

Photo: Avery Dennison
Photo: Avery Dennison
Published by
Simon Matthis - 13 Sep 2017

At the upcoming Labelexpo show in Brussels, Avery Dennison is building on its show theme of “Pioneering Change,” and will showcase a broad portfolio of innovative products to help converters spur growth and unlock new industry opportunities.

“We have many ways to help you ‘Change Your Horizons’ and open new paths for growth,” says Georg Müller-Hof, vice president marketing Europe. “Ever since inventing the self-adhesive label, Avery Dennison has been creating innovative product solutions. Our mission is to help label converters to source and use labels that look good, comply with regulations, excel in real-world performance, and convert successfully.”

Digital printing continues to gain acceptance, and water-based inkjet and UV inkjet technologies are also growing in popularity. Avery Dennison has extended its offerings to address the growing demand of solutions that differentiate with innovative label designs and print in small production runs. These new offerings include an exclusive silver water-based inkjet film and a premium range of textured UV inkjet materials – all of which help to differentiate products on the shelf. The UV inkjet materials feature a new and unique topcoat, that – unlike traditional UV inkjet top coatings – retains both the look and the feel of the textured base paper.

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