News within the industry of pulp and paper, Sep, 22 2017
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UPM launches an exclusive magazine paper  

Photo: UPM Paper
Photo: UPM Paper
Published by
Simon Matthis - 14 Jul 2017

UPM, the world's leading paper manufacturer, has launched a new innovation, UPM Impresse plus C, a pioneering SC paper custom-developed for coldset web offset printing. UPM Impresse plus C offers a smoother, glossier finish and a unique, magazine-quality result that sets new benchmarks in CSWO printing.

The velvety finish and appealing texture enable superior-quality print reproduction characterised by intense colours and rich contrasts. This new innovation opens up a whole new range of business opportunities for CSWO printers, whilst also enabling more efficient utilization of press capacity.

"Customers with coldset presses told us they needed to make better use of their capacity and expand into new areas of commercial printing but they couldn't compete with the quality of heatset and rotogravure printers," explains Olli Juntunen, Product Manager at UPM Jämsä River Mills in Finland.

"We realized this called for a new, innovative product. Working closely with our customers, we devoted two years to extensive research and development until we were confident that UPM Impresse plus C met their exact requirements. The silky finish and smooth feel are exceptional."

For printers looking to stand out from the competition with commercial titles, inserts, value-added advertising and special-interest supplements, this revolutionary SC paper offers a cost-effective way of expanding their core business with minimum outlay.

UPM Impresse plus C is offered in three grammages: 48 g/m², 51 g/m² and 54 g/m². Although special press settings are not strictly required for higher-quality results, UPM offers straightforward press/post-press recommendations for the best possible print quality.