Stora Enso Speciality Papers has launched MediaLiner, a bright white graphic liner for corrugated packaging, displays and other laminates. This new Stora Enso product targets brand owners seeking eye-catching corrugated packaging and displays to boost sales at the point of sale (POS).

When it comes to fast moving consumer goods, buying decisions are usually made spontaneously at the POS. Thus the trend in corrugated packaging is changing: The traditional brown boxes are gradually being replaced by multi-functional packaging designed to actively support sales.

Contemporary packaging has to attract customer’s attention at the POS. For corrugated packaging this can be achieved through high-quality graphics, unique surface effects and tactile appeal of the liner. MediaLiner was especially developed to address these requirements and gives brand owners a host of exciting new ways to create high-impact product appearance.

MediaLiner is produced at the Stora Enso mill in Uetersen, Germany, from virgin fibre and is therefore white throughout. The resultant brightness is reinforced by a double silk coated surface.

This smooth, bright white surface permits a refreshing, clear colour reproduction in printing,

allowing the use of brilliant, high-resolution graphics, no matter what the basis weight and type of corrugated board or laminated material.