New packaging product MirriNor combines the flexibility of Smurfit Kappa Sheetfeeding’s T-Flute - microflute - with Mirri’s high quality, printable metallic film, to produce cartons capable of lifting brands into a premium sector.  

The collaboration between Smurfit Kappa Norboard, the speciality and graphical division of Smurfit Kappa Sheetfeeding, and Mirri, a division of Celloglas, has produced a new range of metallised film laminated boards. Called MirriNor, the new range is based on Smurfit Kappa’s patented T-Flute microflute which is revolutionising the world of traditional packaging, and has been developed to offer a full colour print, premium quality finish with curvability and strength, whilst remaining super lightweight at 400gsm (850micron).

Developed with luxury goods and gift packs in mind, MirriNor is also applicable to a wide range of FMCG products, providing the appearance of a premium pack, with reduced packaging weight and added strength. 

The board element of MirriNor is a Smurfit Kappa T-Flute, which is a high quality, FSC accredited microflute manufactured using a patent protected process. T-Flute offers designers the ability to incorporate ‘curvable’ properties into their designs so that a carton no longer has to have regular geometry. Now, a combination of carton and tube is possible, delivering a highly ‘print receptive’ surface with significantly enhanced protective qualities over traditional carton board in a much lighter weight versus calliper product.

The high quality metallic film from Mirri is certified for use with the Color-Logic Process Metallic Color System, providing brand owners and product managers with the ability to differentiate their product with a simple print production process that yields dramatic results. Celloglas also has a decorative print finishing side that offers a wide range of branded finishes which can be used in conjunction with MirriNor, including Celloscreen, Cellofoil, Cellotouch and Cellocover. (Details are available on www.celloglas.co.uk). 

The film used to make MirriNor silver is from the Mirribio range and is made from renewable wood-pulp sourced from managed plantations, MirriNor is available in both biodegradable and non-biodegradable forms.

MirriNor, like T-Flute, is machine erectable and can be printed using UV Litho or conventional litho printing process (using fully oxidising inks).